The Web?s Copyright Conundrum

For publishers and content creators, Tumblr exists at the heart of one of the Web?s great dilemmas. On the one hand, the micro-blogging social network can act as force-multiplier that expands the reach of content, in the same way that aggregator sites and Facebook and Twitter do. But that?s offset by the reality that copyrighted material can be posted without credit or financial benefit to the original publisher.

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