CircleUp, An Investment Platform For Non-Techie Consumer Startups, Raises $7.5M Led By Union Square

CircleUp, a startup that connects investors with retail and consumer companies that wouldn't attract traditional venture funding, has raised a $7.5 million Series A. The round was led by Union Square Ventures. New backer Google Ventures also participated, as did previous investors Rose Park Advisors, Maveron, and David Topper. Union Square's Andy Weissman is joining the CirlceUp board, while Google's David Krane is becoming a board observer.

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